In Pricing Psychology Report, Marlene Jensen, an experienced pricing strategist, looks beyond economics and the accounting relationships between cost, price and profit.
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I plan to reread this book often for its guidance on pricing. I thought I knew all about this stuff, but Marlene Jensen sheds more light on what I should, and really shouldn’t do. I can’t estimate what that’s worth to a business like mine. Thousands of dollars? Maybe millions in the long run.
We implemented this book’s pricing strategies — to the tune of a 300% increase in sales!
I’m amazed at how Pricing Psychology Report has helped me. I have recently changed career paths and this book has given me some much needed insider information.
The principles and proven pricing strategies illustrated in your book are dead on the money. Your strategies are practical, relevant, and easy to apply to real-life settings. This is exactly the information I have been looking for.